Purest ingredients, highest results

Decyl glucoside

Plant surfactant

Decyl glucoside

Plant surfactant

Citrus aurantium

Natural solvent

Citrus aurantium

Natural solvent

Sodium citrate

Water softener

Sodium citrate

Water softener

Pyrus malus

pH regulator

Pyrus malus acid

pH regulator

Vetiveria zizanioides

Natural fragrance

Vetiveria zizanioides

Natural fragrance

Aloe barbadensis

Skin conditioner

Aloe barbadensis

Skin conditioner

  • Zero plastic

  • Refill forever

  • Zero plastic

  • Refill forever

A belief that sustainable home care should be simple, plastic-free, and designed for long run

End the cycle of waste with a durable aluminum bottle designed to be a permanent, beautiful part of your home. It’s an huge investment in the planet to save as much plastics as we can.

We make switch to a plastic-free and microplastic-free routine simple and effective

Our concentrated pods dissolve instantly in tap water, delivering high performance without the plastic footprint or the introduction of unnecessary chemicals.

This Is Summer

Summer is brief. Even when it feels endless. It reminds us to slow down, say yes more often, and stop saving things for later. Time is the only thing we don’t get back. Summer is how we spend it.

@smoofen

@smoofen

@smoofen

This Is Summer

Summer is brief. Even when it feels endless. It reminds us to slow down, say yes more often, and stop saving things for later. Time is the only thing we don’t get back. Summer is how we spend it.

@smoofen

@smoofen

This Is Summer

Summer is brief. Even when it feels endless. It reminds us to slow down, say yes more often, and stop saving things for later. Time is the only thing we don’t get back. Summer is how we spend it.

@smoofen

@smoofen