Designed by Kane Vato.

Kane Vato is an award winning designer and creative director.

Smoofen was created for men who treat summer properly. Not as a break from life, but as a reminder of how it should feel… Unrushed, considered, and quietly enjoyable. Mens clothing with restraint: clean cuts, thoughtful fabrics, and nothing unnecessary.

Made for warm days that drift into late nights, long lunches that go nowhere fast, and places where standards still matter. We don’t chase trends. We make things that feel right, wear well, and last longer than the season.

Kane currently serves as Creative Director of Smoofen, SLINKII and Valbonne.

Kane Vato is an award winning designer and creative director.

Kane currently serves as Creative Director of Smoofen, SLINKII and Valbonne.

The logo is my dog, because dogs are the best.

SMOOFEN is dedicated to my best ever friend, my Miniature Schnoodle, Muesli. She was the greatest thing to ever come in to our lives. I'd give anything to spend just one more day with her.

Collect memories, not things.

Smoofen is shaped by travel, not as an escape, but as a way of living. We believe seeing the world changes how you dress, how you move, and what you value. Every piece is designed to travel well: light, adaptable, and considered enough to work anywhere the day takes you. From unfamiliar streets to familiar tables, our ethos is simple: own less, move freely, and spend your time where it matters most. Travel isn’t a pause from life. It’s the point of it.

ps. you can drag that little lanyard around.

Browse Collection

"Smoofen is rooted deeply in the love of travelling and remembering, the real purpose of life, is to enjoy the passage of time."

Kane Vato

Founder and Creative Director

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